Page 1 of 1
Q.1
ID
First Name
Last Name
Q.2
Which country is the leading researcher of spiral of silence Elisabeth Noelle-Neumann come from?
U.S.
U.K.
Germany
Canada
Q.3
According to Noelle-Newmann, what is the quasi-statistical organ?
eye
ear
tongue
nose
skin
a sixth sense
Q.4
What are the building blocks that Noelle-Neumann uses to construct her model of public opinion?
Human ability to gauge trends of public sentiment.
Individuals' justifiable fear of isolation.
People's hesitancy to express minority views.
All of the above
Q.5
Which of the following statement about the role of mass media in Spiral of Silence is not true?
Television is particularly influential because of its omni-presence, its single point of view, and the constant repetition of its message.
The media do more than set the agenda; they provide the sanctioned view of what everyone else is thinking.
pluralistic ignorance results from the media giving a disproportionate mix of viewpoints relative to their actual strength in society.
The media accelerate the muting of the majority in the spiral of silence.
Q.6
Which of the factors does not determine the likelihood that people will voice their opinions?
Those who favor the minority position will be more willing to express their views than those who belong to the majority faction.
Low self-esteem will cause a person to remain mute.
Males, young adults, and people of the middle and upper classes are more likely to speak out.
Q.7
What are the critiques of Spiral of Silence?
Assuming that fear of isolation is the cause of people's silence
Relying on the hypothetical train/plane test to measure willingness to speak out
Focusing on national climate rather than reference group opinion
All of the above
Q.8
Which of the following doesn't describe the hard core ?
They cling to the past and regard isolation as the price to pay
have been overpowered and relegated to a completely defensive position in public.
They seek public response, even though it may be negative.
Q.9
Which approach is mainly used for Spiral of Silence
Objective
Interpretive
Q.10
Which tradition does Spiral of Silence belong to?
Social Cultural tradition
Critial tradition
Social-psychological tradition
Phenomenological tradition
Q.11
According to Noelle-Newmann, which media is more powerful in accelerating the spiral of silence
Newspaper
TV
Radio
Online Media
Page 1 of 1